The Perfect Connection
In just one year, Sprint and GumGum have generated a sizable returns on investments across Sprint’s Local, Branding, B2B and Boost Mobile lines of business. With top-notch creative and innovative cross-channel campaigns, our partnership has empowered Sprint to show off the new Apple Watch, attract businesses to its 5G service and build up its local customer bases in Chicago, Orlando and Miami. And that’s just a taste of what we’ve been able to achieve together. Here’s a look back at the great work we did in 2018, and the great times we've shared along the way.
Table of Contents
INTRO
OUR HISTORY
OVERVIEW
BOOST
BRANDING
LOCAL
B2B
OUR TECH
ADDED VALUE SINCE 2018
A LONG DISTANCE RELATIONSHIP
CREATING HORIZONTAL INSPIRATION
$103K
2 RFPs
Q3'17
Q4'17
NYC Comedy Club
Agency Client Meeting
AdAge AR Holiday Covers
1 RFP
$212K
2017
Partnership Deals
Partnership Builders
Bonding Activities
Partnership Begins
Cheese Making Class
2018
Q2' 18
2 Client Direct Meetings
2 Client Direct Meeting
KU Sports Tournament Event
$748K
$635K
5 RFPs
3 RFPs
Mean Girls Broadway Show
Q1' 18
Q3' 18
Q4' 18
The Hamptons Weekend
Erase The Skip Button Downloaded
First Branded Case Study
$785K
~$741K
Sprint Brand & Boost Client Dinner in Chicago
2,909,121
Total Spend 1/1/18 - 12/21/18
$1,258,896
Tax Season Back to School & Tech Apple Watch LG Promo Q4 Holiday
B2B Upmarket Q4
$170,000
$661,573
Q2 Campain Q3 Campaign Q4 Campaign
$818,652
5 CAMPAIGNS
Total Spend 1/1/18 - 12/31/18
3 CAMPAIGNS
Orlando Chicago Miami Miami Q2
Total Spend 1/1/18 - 9/1/18
4 CAMPAIGNS
Total Spend 10/16/18 - 12/16/18
1 CAMPAIGN
Overview
View Partnership
Q1'19
B2B Client Direct Meeting
$454K
2019
Q2'19
$680K
How We Process Images
Using proprietary computer vision and semantic analysis capabilities, we fully understand the context of the page where your ad appears.
Premium Publisher
Keywords
Popular Science
iPhone XR Apple Cameras iPhone
iPhone XR
Object Detection
Blue Black White
Color Detection
Logo Detection
Apple
Sprint Q4 Holiday
Sprint LG Promo
Sprint Apple Watch
Sprint Tax Season
Back to School & Tech
+1.9%
Awareness Lift
MWB B2S Campaign Results + 6.2% Brand Favorability Lift
+10.1%
Engagement Rate Avg
Desktop & Mobile ER Across Sprint Branding Campaigns
+80%
Viewability Avg
Viewability Across Sprint Branding Campaigns
GumGum Unique Value Prop: These campaigns leveraged GumGum’s Image recognition technology & content to create exclusive B2S Tech, tax & holiday sponsorships, as well as target Apple and LG logos within images.
View Branding Gallery
In-Screen
In-Image Frame
In-Screen Frame
In-Image Canvas
In-Image Animated
In-Screen Embedded Video
Sprint Boost Q4 Campaign
Sprint Boost Q3 Campaign
Sprint Boost Q2 Campaign
In-Screen Animated
+4.7%
Brand Favorability
Per MWB as of 9/18
+11%
Desktop & Mobile ER across Sprint branding campaigns
+86.5%
Viewability across Sprint branding campaigns
View Boost Gallery
GumGum Unique Value Prop: Leveraged GumGum’s High impact ad units (frames and canvas) to drive Boost awareness in the marketplace through both English and Hispanic targeting.
Sprint Local Miami Q2
Sprint Local Miami
Sprint Local Chicago
Sprint Local Orlando
+7.4%
Unaided Brand Lift
On Sprint Chicago campaign measured by ResearchNow
+10.5%
Desktop & mobile ER across Sprint branding campaigns
+87.6%
View Local Gallery
GumGum Unique Value Prop: Created keyword sponsorships specific to each city’s initiatives to drive local awareness and success across Chicago, Miami and Orlando to both an English and Hispanic audience.
In-Screen Animation
37.5%
Attention Quality
1.3X higher than the MOAT benchmark of 30%
0.79%
CTR Average
~8x higher than the industry benchmark of 0.1%
+90.4%
Viewability Average
Viewability across B2B upmarket campaign
View B2B Gallery
GumGum Unique Value Prop: Leveraged image tech and 1st party data to reach a small business owner and competitively conquest AT&T, Century Link, Comcast, DIRECTV, & Verizon.
$157K
Creative Production & Refreshes
$262K
Extra Impressions
Rate Card Savings
$335K
$10K
Exclusive Sponsorships
$20K
Brand Studies
$56K
Brand Safety & Monitoring
$840,000
Consisting of:
ADDED VALUE
2018 was a special year, but 2019 will be even better. With the launch of Sprint’s 5G service coming soon, we can’t wait to continue our partnership in pursuit of the most effective, most innovative marketing plan in the telcom space. Here’s to another year of fresh campaigns, great results and unforgettable experiences!
A Long-Lasting Relationship
